5 Reasons Why You Should Invest In Video Marketing

5 Reasons Why You Should Invest In Video Marketing

If you see that YouTube is the second largest search engine in the world after Google, you know that video marketing is becoming the future of online communication. Almost 80% of people watch an online video at least once a week, more than 50% do it every day. All the more reason to fully respond to it and to get started with video marketing.

1. Video increases conversions and sales

Video can lead directly to sales. Studies show that 74% of users who watched a product video subsequently purchased it. What stops you?

If you think about it, the effectiveness of the video is not even surprising. Finally, most of the information that is passed on to our brains is visual. So if photos can already increase engagement, imagine what moving images can mean for your company.

2. Video builds trust

Trust is the basis of everything. That also makes it the number 1 challenge for many companies. The entire concept of content marketing is based on creating trust and long-term relationships with customers.

Stop selling and let people come to you by offering them interesting, relevant information.

Videos can also promote trust. Some consumers are still skeptical about buying products and services on the internet. Presenting your product in an interactive video ensures that people become more involved with your product and will trust an online purchase faster.

3. Video and mobile devices go hand in hand perfectly

Mobile and Video work together. Over 80 Percent of shoppers view video clips on their cell phone. For the reason that individuals love to view videos while on the move and also the number of mobile phone users keeps increasing, your video viewers keeps increasing.

It is, therefore, the perfect opportunity to convert your communication on mobile devices into the video. The threshold to view a video for your target group is much lower than reading a blog article. Responding to this is the message!

4. Video ensures higher engagement

Time and time again we hear that visual content is the key to a strong commitment to your communication. Video is no exception, on the contrary. So when you consider what kind of messages you want to plan on social networks in the coming weeks, think about the video: audiences have about 10 times more chance of consuming, sharing and responding to video content than blogs or related social media posts.

5. Video creates a stronger emotional connection

Video is one of the effective approaches to stir up emotions and thoughts on the internet. It is actually excellent since it provides a large selection of characteristics which go beyond conventional content material for example words, music, facial expressions and many more.

Although it is a fact that people will not make a purchase immediately after watching a video that is not directly product-oriented, they will probably end up unconsciously returning to your company at a later date. Invoking emotions from customers has proven many times that it has a positive influence on consumer decision-making, both in B2B and B2C.


That’s it: 5 reasons why you can no longer ignore video. But before you start recording your first video, make sure you have a video strategy! To learn more about effective video production, you can check out video production Singapore.